Salem & Sari
Engineering Awareness That
Gudies Operational Safety

A SAR campaign that empowers the engineer to
champion safety, elevating operational quality across
every site and team.

Why Did SAR Launch This Campaign?

Operational success hinges on safe decisions,and every decision is rooted in awareness.

Establish a culture of safety that ensures stable performance.

Supports SAR's strategic focus on safer and proactive operations.

Represents the Saudi Engineer, Empowered to Make Safer Decisions.

Salem is

the senior engineer and the responsible
authority in critical operations.


Salem

Represents:

Strategic Vision

Operational Mastery

Conscious Leadership

Sari

Represents:

Prudent Wisdom

Sharp Awareness

Clear Guidance

Represents the the Swift Intellect That
Illuminates the Path to the Future.

Sari is

the essence of Specialized Engineering Insight and Forward-Looking Precision.

A symbol of wisdom, awareness, alertness, and guidance.

Why the Owl?

It is the symbol of: Vigilance Precision Vision Risk Foresight Operational Wisdom


Goals Of the Salem & Sari Campaign

Values-Driven Training 
Link all training to 

core company
principles.

Safety & Health Culture
Ensure a secure
andhealthy work
environment.

insight Conversion
Transform technical knowledge into strategic foresight.

Empowered Decisions
Offer engineers
authority in critical
operations.

The Values That Define Salem & Sari

These four values align Sari's insights and validate Salem's decisions.

Foresight Ovexr
Error

Safety First

Mastery Over Rush

Commitment to Compliance

Impact On The Engineer's
Behavior

  • Stronger Risk Preparedness
  • Sharper Decision-Making
  • Greater Team Awareness
  • Sharper On-Site Readiness
  • Higher Operational Quality

How does the Campaign Bridge Theory and Practice?

The Academy converts campaign principles into training that builds awareness, skill, habit, and long-term operational culture.

Awareness Areas by Covered
the Campaign

  • Protection Equipment Standards
  • Safe Conduct in the Field
  • Height-Related Work Practices
  • Hazard Communication
  • Mental Fatigue & Focus
  • Situational Awareness
  • Operational Discipline
  • Tool Integrity Checks
  • Daily Risk Management

Salem Leads.

Sari Keeps Us Alert.

Together, they guide safer, more
aware, and more reliable operations.

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